Everyone seems to want a piece of the cloud storage-action these days,
making it a
challenge to stand out. Apple iCloud and Google Drive are two of the better-known file
use today, but New York's TriPlay says its technology offers access and flexibility its
have yet to
match. With a recent infusion of funding, TriPlay wants to bring its media and message
more users around the world.
Seven-year-old TriPlay offers cloud services that can be accessed
globe, letting users automatically update their music, photo, and video collections across
almost any mobile
phone, tablet, computer, and television. Tamir Koch, CEO of TriPlay, says his platform has
iCloud, which only works with Apple products, as well as rival file sharing services that
outside of the U.S. "The idea was to build a platform to transfer content from any device to
device in the world," Koch says.
Handling content in three categories-photos and videos, music, and
service lets users send and receive media through the Web. Koch says his company initially
dashboard for business users to see messages and contacts, photos, videos, and music across
says the content is optimized to fit the screens and capabilities of each device, whether it
a TV or
simple feature phone.
In addition to developing the business-oriented platform in 2008 long
the market in 2011, Koch says TriPlay's device agnostic approach makes his service
audience. "We're just a little bit ahead of the market," he says.
TriPlay is now focusing more on consumers. The company's SendSMS online
users send SMS messages from computers to any mobile phone. Its MyMusicCloud platform,
September, automatically synchronizes the content in each user's digital music libraries
he or she owns. Users can store up to 2GB of music for free, with an additional 5GB storage
annually. MyMusicCloud has some 11 million songs available for purchase and also lets users
from their Dropbox cloud file service. In January, TriPlay released its MyDigipack photo and
for viewing and editing visual content.
Koch says he separated the service into three platforms because each
required different handling. Music, for example, is premium content that is copyright
photos and videos are largely user-generated and can be shared readily with friends.
To further its growth, TriPlay in late August raised $5 million in a
C round with
individual investor Kenges Rakishev. Thus far TriPlay has raised $15 million in total
Koch says the
new money will go towards marketing, new business partnerships, and expansion into Asia and
Founded in Israel in 2005, TriPlay moved its headquarters to New York in
2009. Koch says
he brought over the core technology team from Israel and hired local talent. The move, he
by a desire to be in close physical proximity to the U.S. market. "If you gain traction
you can drive
interest around the rest of the world," he says. The company maintains operations in Israel.
Koch is already a veteran of the startup scene. In 1995, he co-founded
in Israel, a provider of an IPTV content management platform. Orca was sold in 2000 to
then sold again in 2008 to France Telecom. Koch went on to co-found Dotomi in 2000, an
technology company. In 2004 he left Dotomi, which was acquired in 2011 by ValueClick.
Though mobile devices and computers are already commonly used for file
sees the television segment as a new frontier TriPlay can exploit. The company's
available in August through Toshiba's AppPlace for tablets and computers, and Koch is in
to bring the
app to televisions in the future. "If you want to have access to your premium content, your
videos on your
home theater, we'll have a very simple app on your TV," he says.